What's Real Value?
Our customers know that it's price and a lot more. It starts with quality, and at Roche Bros., you already know where we stand on that. We've built a reputation for quality in every department. From produce, meat and deli, to our famous bakery, take home foods, and our store brand grocery products that are as good as their national brand comparisons.
Service is also important and our customers have grown to expect it at a higher level. We're always here to help you find items, help you with special requests, guide, and help you throughout our store. And our no - questions - asked return policy is always happily offered. And with our New Lower Price items - thousands throughout the store - we offer you even better deals on more of your favorite items and daily needs. Our lower prices are everywhere you turn... from our Weekly Specials to our Special Items and Big Deals.

Quality + Service + Price equals Real Value

Our Kitchen is pleased to offer a menu of traditional recipes for your holiday celebration, all made with the care and quality you have come to expect from Roche Bros. and Sudbury Farms. Our Passover Menu is available in-store beginning Friday March 26th thru Thursday April 1, and also through April 8 by special order. We encourage ordering ahead to ensure availablilty. Order deadline is Saturday, March 27th for pickup beginning on Monday, March 29th. Passover Menu

The Full Yield™ is partnering with and cobranding with Roche Bros. in the creation of a whole store wellness platform that makes it easy for shoppers to find the 20% of truly health-supporting food items available in the US retail market. The Full Yield™ Program is tied to our co-branded fresh meals (which exceed USDA and American Heart Association nutrition guidelines and are a convenient but not required part of the The Full Yield™ Program's food prescription). Shoppers receive honest and educational direction within the store and the benefit of the health-supporting convenient fresh meals. The Full Yield™ will be available in pre-portioned packages and in food service/bulk in the deli case. Read More

The festive spring holiday of Easter is approaching.  Roche Bros. and Sudbury Farms are pleased to offer a wide-ranging menu of delicious products to help your holiday preparations a little easier. Our complete holiday meal menu is fully cooked, ready to simply heat and serve. All with the fine quality and delicious flavors you expect from Roche Bros. Order deadline is noon on Wednesday, March 31st for pickup Saturday, April 3rd. We will be closed all day Easter Sunday, April 4. Easter Menu